What is Quora
Quora may be a question-answer platform where you’ll ask anything and receive answers by volunteer posters. The questions vary from professional ones that demand tons of experience and knowledge, to non-public , funny, and even confusing questions anyone may need .
If you’re in marketing, you would possibly want to undertake using Quora as a valuable traffic source. By answering questions in your niche and inserting links to your blog or landing page (all links are no-follow, by the way, just in case you’re considering it for SEO), you’ll grow your traffic and improve your brand awareness.
If you answer questions regularly and your answers are of great quality (we’ll enter the way to write good answers on Quora further on), you’ll become a top writer. As a top writer, your answers are often added to the Quora Digest list and other people who are subscribed to the subject you’re active in will receive an email together with your answer.
How Quora can help your business
Besides driving traffic, there’s many other reasons you’ll want to offer Quora a try:
✔ stay awake so far on new trends in your niche. Discover relevant issues, ask your own questions, and learn from your audience and competitors.
✔ Educate people about your product. If someone is asking directly about your tool or service, don’t lose the chance . Provide full support to potential clients and share relevant links when necessary.
✔ Grow brand awareness. Quora is employed by many people, and consistently sharing your solution in relevant topics will assist you stay top of mind with potential leads.
✔ Engage people to go to your website. Use storytelling intertwined into your expertise to make excitement and desire to seek out out more about your company and solution.
✔ become an influencer and make an impression on popular opinion . once you consistently provide great answers that receive upvotes, your reputation within the niche will grow and you’ll be ready to influence opinions in your niche.
✔ Generate a keywords database and find content ideas. With Quora, you’ll analyze what people are checking out within the topics relevant to your niche and use these ideas for content. Use the favored “how-to” inquiries to create a keywords database for SEO.
✔ Help young professionals. There are thousands of individuals on Quora who are just starting in your profession. Help young professionals by sharing your experience and recommendations on the way to improve in your field.
According to SimilarWeb, quite half a billion people visit Quora monthly. Need traffic to your website and more clients? Tiny budget? Quora is that the solution for you.
– Valerie, Snov.io Outbound Marketing Manager
How to create the simplest Quora profile in Quora accounts
Building your Quora marketing strategy starts together with your profile. Add the maximum amount information as you’ll , confirm your photo is really you, describe who you’re and why potential readers should trust your answers. Avoid looking too promotional and salesy – readers trust real people over brand accounts.
Here’s the way to create a Quora profile:
Step 1. attend Quora and check in through Gmail or Facebook.
Step 2. Choose a minimum of 10 topics you’re curious about .
Step 3. Define the languages you recognize .
Step 4. Click the house button. On the proper , there’s the found out your account checklist: follow more spaces and topics, add credentials, upvote answers, ask questions, and, of course, start answering them.
Quora profile credibility cheat-sheet
Here’s a shortlist of recommendations on the way to become more credible on Quora we’ve created from our own experience:
Tip 1. Reputation is within the details. Don’t attempt to cheat or fool other Quora users:
Don’t be a John/Jane Doe. Use your real name.
Add a brief bio.
Don’t be another faceless user. Use your real photo.
Mention the town you reside in and which of them you visit most frequently .
Include credentials about your education and employment.
Provide the corporate name you’re performing at and share a link to your website so people can determine more.
Connect your Twitter and Facebook accounts.
With all this information about you, people will see you as a professional and not a passer-by.
Tip 2. within the settings, you’ll choose the frequency and kinds of emails you would like to receive from Quora. Choose Daily to receive emails with the questions you’ll answer a day .
Tip 3. Select topics you concentrate on . The more topics you select , the more questions you’ll have a chance to answer. for instance , if you’re employed within the email marketing niche, choose the subsequent topics: email marketing, email deliverability, email automation, email addresses, lead generation, B2B lead generation, etc.
Tip 4. Add specified topics you’re intimate and supply a brief bio for them.
Tip 5. Regularly conduct research on the relevant topics and follow them. once you click the Follow topic button, other related topics will appear. Choose those most relevant for you.
These tips will offer you a chance to answer more questions and if you are doing it right, you’ll soon become the highest writer. As an actual example, take a glance at our Outbound Marketing Manager Valerie’s profile.
How to choose the proper Quora questions in quora partner program account
Not all Quora questions can offer you the results you’re trying to find . Constant research on topics and questions is significant to the success of your Quora marketing efforts.
There’s a few of belongings you should realize the way to look for the proper questions. Of course, first you’ve got to define relevant keywords (you presumably have already got them picked for your SEO) and search them within the Search bar. Now you’ll start choosing the simplest questions.
✔ concentrate to the amount of question followers.
The number of followers is really the amount of individuals expecting answers to the present question – the upper it’s , the higher . Filter the questions by type, topics, and time, and always follow the small print on questions, choosing the most-awaited and most viewed questions (1,000+). this is often manual work so prepare to spend a while checking out the simplest questions.
How to write good answers on Quora
Generally, to become the highest writer on Quora, you would like to:
Be one among the primary to seek out the question you’ll answer
Give answers as quickly after the question’s been posted as possible
Write the simplest answers possible
Of course, the speed at which you look for questions and therefore the speed you write with is completely on you. But i’m here to assist you with the last point – the way to write good answers on Quora with these 21 tips.
Tip 1. Analyze your niche: see what people have an interest in, how other Quora users answer, which answers get the foremost upvotes, and which get the smallest amount attention, and build your own answering strategy.
Tip 2. Present yourself as an authority. Be confident, especially when the question is about your service or product. Use words that prove you recognize what you’re writing about, for example: definitely, certainly, no doubt, I am sure, absolutely, etc.
Tip 3. twiddling my thumbs and avoid being too promotional. Strike a cheerful balance and stick with it.
Tip 4. once you do promote (when the question asks for it) don’t forget to share the advantages of using your solution. It’s never about what you’ll do, it’s always about what the user gets out of it.
Extra recommendations on building a Quora marketing strategy
These tips don’t really slot in our previous lists, but I can describe them as unwritten rules which will assist you build an efficient Quora marketing strategy:
1. Be social. Share your answers on your other socials like Facebook: if you’ve got an upscale network there, it’d help your answers get more attention.
2. Choose a distinct segment you’re most knowledgeable in, find a relevant community, stay active in it, position yourself, and keep providing value.
3. Help others. Get in-tuned with other authors on Quora: follow them, upvote, leave comments, and hope they’re going to pay back together with your own coin. Moreover, this manner you’ll grow your lead base – why not find people asking about your company and reach bent them directly?
4. Follow Spaces on Quora. Spaces are like Reddit Threads or Telegram Channels: there, people share their content and you’ll both learn something new and share your own relevant insights.
5. Add your Quora account to your Contact Information landing page and mention that questions on Quora are answered within 24 hours (just an example, you’ll set your own time limits). confirm you’re committed enough to truly deliver on your promises. this may open a replacement channel with potential leads.
6. Ask your own questions from time to time and provides them a “personal” twist. As an example, take a glance at these two questions and say which one would you rather follow and answer:
Which tool does one personally use for sending email drip campaigns?
What are the simplest tools for sending email drip campaigns?
The first question is more likely to realize traction on Quora because it gives authors a chance to supply their honest answers without an excessive amount of research and provides them an opportunity to market their tool.
7. Be consistent. There’s no clear framework of what percentage questions or answers you ought to write daily, as long as you are doing it regularly. We recommend writing daily, but you’ll just turn on Quora notifications and check your account a few of times every week .
I answer 2 questions daily. It’s specialized if you to go away even just 1 comment each day . In three hundred and sixty five days , you’ll have 365 answers on Quora. great for a lazy approach! [laughs] As for questions, I don’t ask them, actually. But if there’s anything you’re curious about – plow ahead .
– Valerie, Snov.io Outbound Marketing Manager
8. Don’t attempt to cheat the system. Do not: